by Kelly Hobkirk
Do you think it’s possible to brand yourself? Can you do it every day? Of course you can. Branding is about being true. Nothing more, nothing less.
Can you be true every day, for just five minutes? Think what you can do.
Pick a 5-minute window in your day, schedule it in your calendar, and write down one new thought each day about your brand, customers, prospects, products, employees, yourself, advertising, website, messaging or any component of your company that touches your brand.
Keep your thoughts together in a notebook. When it comes time to review your brand, perform a brand audit, or rebrand, you will have a valuable compendium of thoughts about your brand right there at your fingertips.
You can use your 5-minute brand thoughts to reaffirm your motivation, share it with your branding firm, teach your employees, or even to fuel your ad messaging.
Your daily thoughts don’t need to be earth-shattering, new or profound. All they need to be is true.
Have you got 5 minutes? That’s all it takes.