Ti Cycles needed a bold, fast-looking, cool and inviting logotype and downtube sticker to identify their bicycle frames and shop. Prior to our design, some customers stripped the old decals off the frames because they didn’t like them. Since Ti Cycles relies on these stickers for brand recognition, this was a particularly harsh blow. Train of Thought designed a custom typeface which captured the attention of old and new customers alike. The company later had us expand the family to include an upright version of the typeface for application on different types of products.