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Strategic Branding & Advertising

Brand Standards

Brand standards keep your brand strong and clear, imposing planned effects and realities on the people who encounter the brand.

When brand identity standards or characteristics are not followed, it confuses people and weakens your brand. Imagine seeing the Starbucks logo in purple pastel instead of green. The change of color would no longer convey the same message of confidence and health.

Brand standards direct everything from logo use, colors, brand identity guidelines, website standards, typography, verbal tone, tag line, forms, presentations, signage, imagery, and literally all forms of marketing communications.

A brand standards guide is a valuable document that is distributed to everyone who utilizes your brand in marketing efforts to ensure your messaging and intentions are communicated with clarity, consistency and maximum impact.

Each brand standards manual is custom-configured for your company’s needs.