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Strategic Branding & Advertising

Taglines

While your logo communicates who you are, your tag line should tell people what you do. Some companies shoot for an ambiguous tag line that may give people pause, but those types of tag lines rarely have any substantive meaning that helps sell your company or idea.

Some famous tag lines that lack any meaning include:
Spirit of service (what is that? it’s not service itself, but the spirit of it.)
Ride the light (does that hurt?)

We write meaningful, memorable tag lines that connect with people. We believe every element in your brand identity should have true, meaningful purpose which stimulates thought, so that’s exactly what we bring you.

Writing a great tagline is not easy. It takes a complex set of variables, some crack creativity, and an intrinsic knowledge of how people think and remember language. We got game there. We also have ears, and we use them to really listen deeply to your words and knowledge of your business, then we get to work.

Got something you want people to know about your business from the moment they first lay eyes on you? Give us a call. We will make it known and memorable.