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Strategic Branding & Advertising

Website Foundation

Your website is only as strong as its foundation. The first step in realizing your organization’s website goals is developing the website foundation, a strategic roadmap for success which serves as a critical set of specifications throughout the project. The Website Foundation also helps in keeping your website true to your brand.

Train of Thought reviews strategic goals, all content, features, complex web applications, organization essentials such as brand standards, and search engine optimization, then we bake them all into the foundation of your new site.

The resulting documents serve as powerful statements of the site’s purpose, structure, functions, features and calls to action. They also provide a valuable pre-launch checklist to make sure all site goals have been met.

Strategic website planning will help ensure people navigate and utilize your site in the ways you envision.

Website Foundation includes:

  • Website strategy summary
  • Key goals
  • Comprehensive list of all pages
  • Visual site map
  • Navigation planning
  • Content summary
  • Key decision-makers
  • Hosting and email information
  • Site Audit

Sound like a good plan? Give us a shout to get started.