by Kelly Hobkirk
David Ogilvy once said, “Why have a dog and bark yourself?” I love this question.
Think about it. Do you tell your surgeon or dentist how to perform her work? Do you tell the chef how to prepare the meal? How about your attorney—Do you tell him the law precedents? Or do you let them do their jobs, so they can deliver their best work?
One of my clients shared with me how he manages his employees: “I hire great people, then I let them do their thing.” That’s smart strategy.