Turbo Truffle logo redesign
The Turbo Truffle logo redesign was part of a larger rebranding project, with everything new except the name, including new color schemes, wrappers, and packaging. The new design increased appeal, readability, and shelf presence. Project Scope Logo Services Graphic design Production Skills Design Typography
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Turbo Truffle Superhuman
Turbo Truffle online advertising. Project Scope Advertising Services Graphic design Production
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Vlad and Julian branding
Train of Thought handled branding, logo, identity design, label design, and all aspects of the website for Vlad + Julian, a bootstrapped startup children’s food company. Our strategy centered on bright colors, lively graphics, and meaningful messaging, while keying off the personalities of the company’s namesakes. We also designed a full custom font family for […]
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Sex Chocolate advertising
Sex Chocolate advertising showcases both the sensual nature of the product and the market it embodies. Our typographic solution allowed for a series of double-meaning headlines, one in white and the other in red, separate yet together, just like its namesake. Project Scope Advertising Services Copywriting Graphic Design Skills Typography Design
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Turbo Truffle
We’ve twice had the opportunity to design Turbo Truffle boxes. The first design was a redesign of the existing box graphics, where we shored up the brand’s character. The latest version is for a special mixed box which we dubbed ‘Turbo Blender’. We were rewarded for our design by inclusion in Rotovision’s Bags, Labels, and […]
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Ad campaign for Turbo Truffles, a super-caffeinated chocolate energy confection. Project Scope Advertising Services Copywriting Art Direction Skills Strategy Illustration
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XTZ Herbal Energy Chocolate
Riding the successful heels of Turbo Truffle, XTZ decided to up the ante with a new brand featuring herbs and natural stimulants. They hired Train of Thought to help with naming, logo design, package design and promotion. The result was a successful upper tier gourmet chocolate we dubbed XTZ Herbal Energy Chocolate. The brand proved […]
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Bioplex Nutrition Protein Shakerz
Bioplex Nutrition hired Train of Thought to design the label for their whey protein product for kids, called Protein Shakerz. Everything about the product specification called for edgy, but not over the top, which gave us the idea to break the often rigid rules of label design. There are some things you can’t do, but […]
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