Pacific Abrasives

Pacific Abrasives is an importer and seller of top-of-category abrasive discs and polishers in the jewelry and dental technician industries, who hired Train of Thought to reposition their brand, and redesign their identity, trade show graphics, advertising, and collateral, as well as writing a new tag line. We keyed in on their long history, connection to Italy – where their products are made, and premium quality, to redefine their brand positioning, and design a logo and identity that simultaneously speaks to three distinctive B2B markets.

Project Scope

Logo
Corporate Identity
Collateral Design
Print Advertising

Services

Brand Positioning
Copywriting
Graphic Design
Tag line

Skills

Art Direction
Interview
Strategy