Custom Type
(also called custom fonts)
A custom typeface or type family can give your corporate communications and advertising a completely distinctive look and feel. The fact that it’s custom means no other business will have the same type. Custom type is significant for your brand because it helps people recognize and trust all of your marketing communications faster, forging stronger connections at every opportunity.
How do we design fonts?
We design each letter of the alphabet, punctuation, numbers and special characters, all based on the character of your company. Once the design is finalized, we program the custom type into a font or font family which can be distributed to your team with instructions for use.
Also see Tykekirk, Kelly Hobkirk’s font foundry, featuring original fonts available for purchase.
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