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Independent design + advertising + website consultancy

Logo Design

People often don’t really “get you” until they see your logo, particularly if your logo engages people by making them think. Take a look at our logo portfolio to see what we mean. You may notice icons that feature multiple meanings.

Your logo is the visual cornerstone of your brand that tells people who you are, and does so in an incredibly memorable way. After your name, your logo sets the tone for all the main components of your brand – colors, corporate identity, website – and graces nearly all of your marketing communications.

Our approach to logo design is a mix of strategy and inspiration, all designed to meet your goals. We design logos that feel like a part of you.

Your logo design is just the first step. Once the final design is complete, Train of Thought can help you implement brand standards so that your logo and identity communicates with clarity and consistency.

Corporate Identity

Logo logo

Seven main elements traditionally make up a complete corporate identity program. These include the following items:

  • Logo
  • Business card
  • Website
  • Tag line
  • Letterhead, envelope and mailing label
  • Overview brochure
  • Logo standards & usage guide

Other applications may come into play for your company, such as vehicle signage, interior applications, exterior signage and tradeshow displays.