Vlad and Julian branding
Train of Thought handled branding, logo, identity design, label design, and all aspects of the website for Vlad + Julian, a bootstrapped startup children’s food company. Our strategy centered on bright colors, lively graphics, and meaningful messaging, while keying off the personalities of the company’s namesakes. We also designed a full custom font family for a unique personality and consistency across all product packaging. Since this is a brand for children, the logo appears in many fun flavors.
Project Scope
Brand
Logo
Identity
Package Design
Website
Services
Graphic Design
Logo Design
Branding
Label Design
Copywriting
Custom Type Design
Web Design
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