Vlad and Julian branding
Train of Thought handled branding, logo, identity design, label design, and all aspects of the website for Vlad + Julian, a bootstrapped startup children’s food company. Our strategy centered on bright colors, lively graphics, and meaningful messaging, while keying off the personalities of the company’s namesakes. We also designed a full custom font family for a unique personality and consistency across all product packaging. Since this is a brand for children, the logo appears in many fun flavors.
Custom Type Design
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