More about trusting your graphic designer
by Kelly Hobkirk
What makes trusting the work of a graphic designer so darned hard is the very nature of the work they do, which often must counter what management thinks ought to be done if it’s to be effective. The graphic designer brings the needed objectivity often lacking at the management level of businesses (large and small alike) to make your marketing communications work.
Trust the objectivity, work together on strategy, and you get inspired creative that fuels great marketing communications.
How do graphic designers gain your trust? Listening is key, but so too is aligning themselves with employers or clients who give them the freedom them to do outstanding work. And as much as it chaps upper management’s hide, good graphic designers have to maintain outside objectivity. That means they can’t be squished to fit the corporate cookie-cutter, which often makes your graphic designer stand out like the rogue entity they are.
That’s why you hire a graphic designer. We know how to stand out. We bring originality to your marketing and objectivity to your team. Graphic designers help you gain the long-term trust and loyalty of prospective customers. Sound appealing?